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Case Study
Insurance
Brand
Customer Experience (CX)
Development
Digital
Strategy

Tower Brand Evolution

Tower website
Tower website

Tower is New Zealand’s oldest insurance company and was was starting to look it. We needed to refresh their identity in a delicate way to retain the equity of the brand but reflect the modern, innovative, digital-first business they’d become.

Industry
Insurance
Services
Brand
Customer Experience (CX)
Development
Digital
Strategy
Expertise

Life moves fast - and it’s ain’t slowing down.
That’s why you need an insurance company that’s always thinking ahead for you.

Tower is a progressive insurer that’s passionate about delivering beautifully simple and rewarding experiences for its customers. We reflected this sentiment into every touchpoint of the design system. From an evolved logomark, innovative UX/UI customer products to a more energised colour palette and supporting assets.

Tower website
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