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Case Study
FMCG
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Lucky 7 Spirits Good Bourbon, Good People, Good Times.

lucky seven
lucky seven

Bastion Amplify was tasked with creating a visual story and identity for Lucky 7 Spirits as they aimed to inspire and excite their target audience to boost business.

Industry
FMCG
Services
Brand
Content Creation
Insights
Social Media
Expertise

Built on the dream of old Hollywood’s Lucky Studio Seven, Lucky 7’s spirits unite the high day of glamour with the charm of the modern gentleman.  

Inspired by this premise, Bastion built a world where Ian Fleming like scenes unfold into casually chic encounters with only the finest spirits.  
 
Through supplying the brand with a full assessment including target market analysis and competitor analysis, Lucky 7 was empowered to make strategic decisions regarding their brand story based on audience, evidence based research.  
 
Bastion visuals told an authentic story complete with visual styling and raw content creation which allowed for the collection and curation of supporting social campaigns.  

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