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Genesis Supporters Shirt

Genesis Supporters
Genesis Supporters

Kiwis are known for really getting behind their sports, be it the All Blacks, Silver Ferns, or just the local gumboot throwing competition.

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So when it came to the 36th America’s Cup, New Zealand’s number one power company asked an interesting question: Just how much energy do the nation's fans put in supporting Emirates Team New Zealand?

The result? The Genesis Supporter Shirt; a world first wearable technology that captured the energy the fans put into supporting the team, and converted into free hours of power for schools right across the country.

genesis supporters shirt
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