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8 February 2023  •  James Wharton

3 Effective Super Bowl Marketing Tactics

Superbowl stock image

With the Super Bowl just around the corner, excitement is growing all around the country.

With the Super Bowl just around the corner, excitement is growing all around the country.

Around 112 million viewers watched last year's Super Bowl in Los Angeles. If you're a big-time marketer, you're licking your chops at the advertising potential that a TV ad during the Super Bowl has.

The problem is, a 30-second commercial spot during the actual game costs millions of dollars. Most small businesses can't afford to go the traditional Super Bowl marketing route. Fortunately, there's plenty more you can do to capitalize on the big game.

Keep reading because we're going to give you three effective marketing tactics that you can use leading up to the Super Bowl.

Get on Social Media

In the old days, purchasing a TV spot during the Super Bowl was the only real way to reach that audience, but viewing has changed a lot over the years. A modern football-watching audience has one eye on the game and the other one on their phones to take part in the discourse around the game.

This is a huge opportunity for smaller brands to get in on the action. Being active on social media during the game, and engaging with football fans who also follow your business, will increase brand awareness and loyalty.

Take advantage of ad breaks and the halftime show to grab people's attention while it's not on the game. Run paid Facebook and Instagram ads in the days leading up to the game so people know where to look for the best Super Bowl content.

Super Bowl Promos

Integrating Super Bowl-specific promo codes for your products and services is a great way to capture leads and build your audience. You can do this through social media ads, email marketing, or video production.

The key to Super Bowl promotions is cutting through the noise. You can bet that each one of your competitors is thinking the same thing about advertising during the Super Bowl. Find yourself a creative team that can rise above the competition and make football-centric promotions that work.

Start Now

You don't need to wait until Super Bowl week to start releasing Super Bowl advertisements. The NFL has a massive viewership all season long, so you can start implementing marketing tactics early in the year that culminates during Super Bowl week.

Try to think beyond Super Bowl Sunday as well. It's a great opportunity to launch something new while loads of viewers are locked in on the game. At the end of the day, the Super Bowl is a massive celebration, which makes for a great atmosphere to launch new products, ideas, and services.

As important as advertising during the Super Bowl is, think about all of the lead-up and winding down before and after the game. There's a lot of opportunity in these moments as well.

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