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26 May 2021

Ad Equivalencies: What is the Value of Buzz

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Are you wondering what the value of buzz is when it comes to your digital marketing strategy? Generating buzz around your company has so many benefits, and a professional marketing and public relations company can help. 

To learn more about the value of press and campaigns, keep reading our guide on ad equivalencies and buzz marketing. In this guide, we will briefly explain what ad equivalencies mean in relation to buzz marketing as well as how this metric can help your business. 

Ad Equivalencies: The Basics 

Ad equivalencies work to attribute value to an ad or earned media content that is secured by marketing or public relations professionals. This allows for a tool that measures the efficacy of public relations strategies. This involves communication, goal setting, and measurement. 

This metric was built on traditional media metrics but is now being expanded to focus on digital media such as social media and search engines. It’s a great tool for organizing data such as the impression and reach of certain campaign efforts. Online paid advertising can be tracked and analyzed in order to detect its effectiveness which can help to streamline and optimize marketing efforts while also allowing business owners to see the value of certain press and marketing efforts.

The Value of Buzz 

To get the full benefits of these advertising methods, organizational goals, as well as the best content type for communicating these goals, will be evaluated. Every marketer aims to create a buzz, or some kind of conversation, around their brand or product. In buzz marketing, you work to capture the attention of customers and influencers alike using marketing strategies. 

The main objective is to make discussing your brand or product newsworthy or entertaining. The buzz around your brand starts conversations, whether the conversations are happening word of mouth in person or on online venues. It gets those in your target audience to begin to willingly spread the word about your company. 

Buzz Marketing Stratagies 

There are many different strategies that marketers use to create buzz around brands, and they are continuing to evolve as the digital world does. One of the most popular modern buzz marketing strategies is the use of influencers to spread the word about your brand’s solutions. This is because devoted followers trust influencers’ reviews and opinions more than they trust advertisements. 

Another common strategy is creating buzz through urgency, scarcity, or time-sensitive offers. This is especially effective for eCommerce sites, as flash sales, limited-time offers, and other promotions or giveaways can increase product demand while creating buzz. You can also use suspense to create buzz around a new product line or any other exciting announcement that your target audience would be interested in. 

Ad Equivalencies and Buzz Marketing 

Public relations strategies such as ad equivalencies and buzz marketing are not going anywhere. As the digital world grows, these PR and marketing strategies are evolving to capture a modern audience. 

Are you looking for a team of professionals that can help create some buzz around your company online? If so, contact us today to get started. 

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