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30 November 2022  •  Natasha Lee

How to use discord in your 2023 marketing strategy


Did you know that the number of users on Discord went from 150 million to a whopping 350 million in only a few years?

There's no denying that Discord is a platform that has huge potential for business marketing. You may already have a presence on Facebook and Instagram, but there are always more customers you should connect with if you want to boost your success.

Are you wondering how you can get the most out of your digital marketing agency in Orange County? Keep reading to learn all about how to use Discord for your 2023 marketing strategy.

Create a brand-specific server

No marketing strategy is complete without your business making a server on Discord where potential customers can learn what you're all about. Aside from the company in general, you could even create different channels in the server that can act in a way that's similar to web pages.

This will make it much easier for Discord users to navigate through information relating to products, services, and more. The last thing you'd want them to do is scroll and scroll while trying to find what they're looking for.

Having your own server should only be the start of your marketing plan. There's still plenty to do in the way of outreach.

Contribute to other relevant servers

Are you fresh out of marketing ideas? As any reliable marketing agency will emphasize, it's just as important to contribute to other servers on Discord as it is to launch your own. This is the difference between opening up a dialogue and shouting about your products into the void.

By communicating with others, you can demonstrate your sincerity and willingness to engage. People like to be heard and so this will go a long way toward showing them you listen and are more than some cold company.

Plus, you can also reinforce the fact that you're an authority within your specific niche. If someone has a question that relates to something you solve, then feel free to speak up in an educational yet friendly manner.

If you need more marketing tips, then don't forget that channels within servers can either be voice-based or text-based. You should take advantage of each so that you'll reach even more potential customers who can turn into loyal champions of your brand.

Are You Ready to Hire a Digital Marketing Agency in Orange County?

Now that you've learned all about how to use Discord for your 2023 marketing strategy, you can make sure you leave no stone unturned when getting the word out there. To enhance your strategy even further, it's important to work with a reliable and prestigious digital marketing agency in Orange County.

Bastion Amplify is known for taking brands and elevating them to a whole new level. We cover every single base so that your business can meet all of its goals and then some, including public relations and social media management.

Interested? Fill in the form and we’ll make sure the right person connects with you.
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