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8 February 2023  •  Tyler Knowles

The top 5 tools used by professional full-service marketing agencies

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There are over 8,700 digital marketing agencies in America alone.

The best marketing agencies understand the importance of modern marketing tools and make full use of them. Depending on what area of digital marketing an agency specializes in, they may take advantage of various tools to make their job easier.

In this post, we're going to examine what tools a professional full service marketing agency should utilize. Keep reading, and you'll be able to gain access to the best digital marketing tools used by marketing agencies around the world.


Communication is an essential part of the relationship between digital marketers and clients. This is why it's so important to have a tool like Whatagraph.

Whatagraph is helpful for measuring all of the most important marketing metrics for various types of digital marketing. In doing this, it creates reports that you can deliver to your clients, allowing you to adapt your marketing strategy on the fly.


Every digital marketer knows how important SEO is these days. The problem with SEO is that trends are in constant flux, so it can be tricky to stay on top of it. SEMRush takes the guesswork out of SEO, allowing you to analyze your clients' online visibility, understand their niche, and locate gaps in their current SEO strategy.

When you sign up for SEMRush, you'll get all of the following and more:

  • Website auditing
  • A social media tracker
  • Backlink auditing
  • On-page SEO tracking
  • PPC keyword tools
  • Organic traffic insights

Social media marketing is something clients often think they can do alone. AgoraPulse helps you show your clients the positive impact you make on social media with thorough reporting on various KPIs - impressions, likes, shares, post reach, etc.

It also allows you to schedule posts collaboratively, so your clients can approve, reject, and give feedback on your content. The AgoraPulse calendar gives you unlimited users and profiles, so you can manage multiple clients on one account.


WordStream is the most important PPC marketing tool. It streamlines things with a single interface and workflow for every search engine. It's packed with features, including an Advisor tool that gives you key recommendations for improving your performance on various platforms.

With WordStream, you'll also get:

  • A proposal generator
  • White-label Google and Facebook account auditing
  • Automated keyword lists
  • Prospect tracking/management
  • International Currencies

Web design is an overlooked aspect of digital marketing. If your landing pages are built to boost conversions, every other aspect of digital marketing is going to perform better. Unbounce is simply a tool to help you create effective, modern landing pages.

Most businesses don't want to continually create landing pages because it's time-consuming and expensive. Unbounce makes it incredibly easy and includes the Smart Traffic tools to set your landing pages apart.

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