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29 November 2022  •  Tyler Knowles

What’s missing from your marketing portfolio?

marketing portfolio

Did you know that there are whopping 3.9 million small businesses in California alone?

No matter what industry you're in, it can be quite tough to make a name for yourself when there are so many other brands out there. The last thing you'd want is to shout into a void with little success. That's where an Orange County marketing agency comes in.

Are you wondering how to stand out from the crowd? Keep reading to learn all about what's missing from your marketing portfolio.

Stats, stats, and more stats

It's common for a digital marketing portfolio to focus on the aesthetic of a given project without going into too much detail about the results. This is a lost opportunity to show a potential client the cold, hard facts that prove your value.

For instance, how many people did your marketing campaign reach? What were the results from a sales or profit perspective? By including these numbers, you'll not only show your value but you'll come across as transparent.

A generous dose of variety

No matter what kind of marketing portfolio template you choose, you should make sure that it doesn't strike only a single note throughout. Nothing is more boring than seeing the same or similar projects one after the other.

You can keep potential clients interested by alternating between images, videos, logos, and more. Aside from hanging on to a client's interest, this also has the benefit of demonstrating your wide skillset. The last thing you'd want to be labeled as is a one-trick pony.

Make it readable and scannable

When working on your digital marketing portfolio, you should never assume a potential client has the time to see every aspect of it. More than this, it's a good idea to ensure that your portfolio is both readable and scannable. If a client has to squint to see a particular design or text, then you've already lost the game.

Anyone should have the ability to go through the portfolio in a handful of seconds and get the gist of who you are as a creator and marketer. You could think of it as the visual equivalent of an elevator pitch.

If you're stumped about how you can incorporate these essential elements, don't worry. A qualified marketing agency can ensure that you put your best foot forward and market the greatest impression possible.

Conclusion

Now that you've learned all about what's missing from your marketing portfolio, you can enlist the services of the best Orange County marketing agency out there. This will go a long way toward standing out from the crowd and establishing yourself as a brand to be reckoned with.

Bastion Amplify is the last marketing agency you'll ever need. We can provide you with comprehensive services that range from public relations and social media management to web/app development and content production.

Interested? Fill in the form and we’ll make sure the right person connects with you.
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