Bastion Asia connects brands to growth opportunities & new audiences throughout Asia Pacific, delivering integrated marketing campaigns across all communications touch points.
We help brands connect with Asian communities in Australia and abroad to grow their businesses.
Through our Asia Pacific network we take Australian brands into new markets, developing and executing campaigns on the ground throughout the region.
Spanning social, digital, events, media relations, partnerships, retail sampling and much more, we have the tools, relationships and experience to create impact in Asia and among Asian communities in Australia.
Our Services
Our team of integrated communications specialists and cross-cultural experts can help your brand speak effectively to a culturally diverse audience. We start with research and insights and a strong brand-led strategy, and follow through to the planning and execution of a tailored marketing program.
Our research experts use data, insights and cultural knowledge to ensure businesses looking to engage Asian consumers have a complete understanding of the consumer profile and market nuances to target them in the most effective and meaningful way.
Our team develops strategically focused communications strategies that earn ongoing results for your business in the media channels you want to appear in.
We develop bespoke social and digital strategies that integrate into the wider brand and communications framework, and clearly define activities and programs that are measurable and optimisable.
Our dedicated influencer specialists deliver exciting and measurable strategies that focus on authentic partnerships and ongoing relationships.
We are highly experienced in managing internal and external stakeholders and can offer advisory services such as market insights, go-to-market strategy, government relations, sponsorship and strategic partnership liaison and management.
Through our in-market agencies we can execute on the ground throughout the Asia Pacific region, whether it is retail sampling, social, digital, influencers or media.
Our Work
News & Views
Our Team
Richard Chapman
Asia and Amplify Managing Director AU
Richard Chapman Asia and Amplify Managing Director AU
A creative communications practitioner with industry experience amassed over 20 years, Richard is a multi-channel expert who believes in the power of storytelling. He co-founded PR and experiential agency Spark Impact, going on to join one of the top global media and communications agency networks where he spent a decade creating memorable experiences that connected brands with consumers.
Philippe Demizieux
International Project Director
Philippe Demizieux International Project Director
Philippe is a qualified project manager and business analyst with experience working for both global organisations and start-up size companies in Paris, London, Shanghai, and Melbourne. Fluent in mandarin Chinese, Philippe is an industry specialist with in-depth knowledge in the marketing & digital space and has managed international marketing campaigns in multiple sectors across the APAC region.
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We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.