Media
enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.
Insights
delivers market research & insights to make your life easier, your decisions better and your impact felt.
Marketing & Communications
creating new futures for brands, business and culture.
Digital
enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.
Training
offers corporate affairs, issues and crisis communications that helps organisations to build, maintain, protect and strengthen their reputation.
Experience
connects people and brands with experiences and emotions.
We believe that powerful communication is key to a brand’s success.
Our comprehensive marketing communications services are designed to engage your audience, enhance your reputation, and drive meaningful results.
Services
Strategy (Brand & Communications)
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We help you define a clear strategy that aligns your brand's vision with your audience’s needs. From brand positioning to messaging frameworks, our strategic approach sets the foundation for all your communications.
Creative & Design
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Our talented creative team brings your brand to life with innovative design and compelling visuals. Whether it's a new logo, marketing materials, or a full rebrand, we ensure your identity stands out in a crowded marketplace.
Social Media Management
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Engage with your audience where they spend their time. We develop tailored social media strategies that foster community, enhance brand loyalty, and drive engagement across all platforms.
Influencer Marketing
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Leverage the power of influencers to reach new audiences authentically. We identify the right partners for your brand, creating collaborations that amplify your message and expand your reach.
Earned Media & PR
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Build credibility and trust through strategic public relations. Our team crafts compelling stories and pitches that earn you valuable media coverage and enhance your brand's reputation.
Omnichannel Production
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Deliver a seamless experience across all touchpoints. We manage and coordinate your marketing efforts across channels, ensuring a consistent and cohesive message that resonates with your audience.
Crisis & Corporate Communications
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In times of uncertainty, clear communication is crucial. Our experts are here to protect and build your reputation, guide you through an issue or crisis, and help you navigate challenges and opportunities with transparency and integrity.Connect directly with your consumers through targeted PR strategies. We create impactful campaigns that engage your audience and foster loyalty, positioning your brand as a leader in your industry.
Angela has over 20 years’ global experience in building compelling brands & marcoms for clients such as Treasury Wine Estates, Kellogg’s, Nestle, Jetstar, HSBC, RAC, Vodafone, Subway, Ford and Tourism Queensland. She also specialises in behaviour change inc. health, road safety and bush-fire. Previously National Chief Strategy Officer at WPP’s Wunderman Thompson, Angela is widely awarded and has served as Chair of the APG, on the Communications Council Board, the Effies Committee and numerous award judging panels.
Mike is one of Australia’s leading agency professionals. Mike has helped clients such as McDonald’s and Coles successfully navigate their way through brand and business transformations. He led the McDonald’s business in New Zealand when the client won Client of the Year at the annual Effectiveness Awards. He helped turnaround the fortunes of DDB Sydney as GM, seeing it win B&T’s State and National Agency of the year as well as Employer of the year during his tenure. After running and building the Melbourne office of multinational agency Wunderman Thompson (JWT) from an office of 30 people to 120, over ten years, Mike joined Bastion to lead its Creative team.
Susan has over 20 years of creative agency experience as a client partner. Prior to joining Bastion Creative she has worked for both mulitnational and large independent agencies on some of Australia's biggest brands, Officeworks, Australia Post, Myer and Specsavers to name a few. She has also worked across categories including government, telecommunications and property.
Susan is driven by results which is recognised by numerous Australian Effectiveness awards, a Grand Effie and an Effective Advertiser of the Year Award. Internationally recognised with an APAC Effectiveness Award, plus a coveted IPA Effectiveness Award.
Richard Chapman Asia and Amplify Managing Director AU
A creative communications practitioner with industry experience amassed over 20 years, Richard is a multi-channel expert who believes in the power of storytelling. He co-founded PR and experiential agency Spark Impact, going on to join one of the top global media and communications agency networks where he spent a decade creating memorable experiences that connected brands with consumers.
Ana has a career spanning over 15years with integrated experience directing top multinational and domestic clients in both Global Networks and Independent agencies in the UK and Australia. She is a highly motivated brand marketing specialist with a global mindset and cultural fluency dedicated to delivering value to businesses, cross-team leadership and agency management. Ana’s expertise specialises in building and leading successful new team models with a focus & passion on people, culture and creativity, with a focus in FMCG, Telco, Consumer Health, Fashion Retail and Luxury Brands.
Matt Robinson is the Managing Director, Innovation at Bastion, where he helps drives the agency’s future facing social and digital capabilities. He joined Bastion after the acquisition of AnalogFolk Australia, where he was CEO. With 25 years of experience across media, creative, and digital agencies, Matt has a deep understanding of the advertising industry.
Matt led the launch of AnalogFolk in Australia, earning awards like Emerging Agency of the Year, Social Agency of the Year, and a Gold APAC Effie for a social-led campaign. His work has been recognized at Cannes, The Webbies, Clio, and AWARD.
Matt has developed successful strategies and content for B2B clients including Yahoo, Fairfax Media, Tonic Health Media, Adobe, and Newscorp. He regularly contributes to industry publications and serves as a judge for major awards.
Ben Hourahine Chief Strategy Officer - Digital Brand
With over 20 years of experience in digital strategy and brand innovation, Ben currently serves as the Chief Strategy Officer, Digital at Bastion, having joined following the acquisition of AnalogFolk Australia in March 2024. Ben has served on the Australian Pork Industry Marketing Board Committee and has been an influential member of the Advertising Council Australia (ACA) Effies Steering Group. Ben was also the CoChair of the Account Planning Group (APG) from 2019 to 2021. Holding an MA in International Political Economy, he started his career in social trend forecasting at the Future Foundation Think Tank, later becoming the Futures Editor at Leo Burnett in London. His significant roles in Australia included Head of Strategy at Amnesia Razorfish, where he led digital transformations for major brands such as Qantas and Australia Post. Ben’s strategic insight has also contributed to global initiatives like Nike’s sustainability strategy and Samsung’s brand sponsorship of the Sydney Opera House. His work at is previous agency led to a Gold APAC Effie and seven Effie finalists, highlighting his profound impact on digital marketing and strategic innovation. Ben’s financial services experience includes Westpac, CBUS and Australian Super.
As Chief Strategy Officer - Digital Brand, Ben’s role is to work with progressive businesses and organisations to drive brand growth and innovation through digital communication, emerging media, digital experience, content & social, commerce, and nascent technologies. While owner and CSO of AnalogFolk Australia (acquired by Bastion in March 2024) the agency was named Agency of the Year for Digital, Social and Content by Campaign Asia, and won the prestigious Gold APAC Effie for Hyundai’s "4 Second Reviews" social campaign (the highlight amongst 6 local, regional, and global best practice Effie award finalists). Over the years has chaired the APG in Australia and been an advisor to the NSW Government and Australian Pork. Ben’s other career highlights include redesigning the BOM weather app, leading the digital transformation of Australia Post and engineering Samsung’s brand sponsorship of the Sydney Opera House. Ben has presented at Google’s Mountain View HQ, podcasted for the Wall Street Journal and has lectured on strategic leadership at Sydney University Business School. Ben’s work has been recognised and awarded across the board, including by the IPA, AWARD, AMI, AIMCO, Contagious, Campaign, Mumbrella, AWARD, Adnews and many more. Ben has deep B2B experience leading strategies for ADOBE in APAC, Tonic Health Media, News Corp, Macquarie Telcom and TAL Life Insurance.
Simon Langley has been successfully leading agencies and creative departments for over a decade. A personable and collaborative leader, Simon has a proven track record of producing highly effective, long-term campaigns across all channels, for some of the world’s most iconic brands. Throughout his career in Australia and overseas at some of the industry’s most creative agencies, his work has been recognised at all the major award shows, including over 30 Cannes Lions, multiple D&AD yellow pencils and NY One Show gold, silver & bronze amongst others.
Scott is a strategic communicator, adviser and campaign director with almost 20 years’ experience. Previously a director at the Business Council of Australia, he led the member engagement and strategy function, working closely with CEOs of ASX 200 companies. Scott’s background is in journalism and has also held leadership roles at a large public affairs agency.
Peter has extensive experience in communications, marketing, major events and commercial strategy. He has held a range of senior management roles across media, agencies and elite sport and has strong strategy and issues management skills. Prior to joining Bastion, Peter held executive roles in leading Olympic and commercial sport organisations, heading up teams delivering domestic and international programs across communications, marketing, brand and events.
