Bastion is an integrated, full-service marketing and communications agency.

Founded in 2009, we are Australasia’s largest independent agency, with an ambition to achieve the same feat in the USA.

Bastion was born in the GFC and built over the last 15 years to service clients increasingly competitively challenged by a digitally disrupted and fast changing world.

Originally a brilliant innovation in fort design, a bastion provides more points to attack, and more points of defence – eliminating points of weakness. We exist to deliver the strategic advantage needed to put brands, organisations and people in a position of strength.

Our 350+ staff work across our offices located in Melbourne, Sydney, Gold Coast, Los Angeles, Newport Beach, New York City, Auckland and Wellington. We also hold agency partnerships in 10 Asian markets.

We offer a breadth of specialist capabilities across the communications spectrum including Marketing & communications, Communications, Experiential, Digital, Insights and Training.

Our Model

The difference is not just in the breadth of expertise, but the depth in each capability and our operating model, enabling us to work as seamlessly interconnected specialisms.

A true one stop shop.

When commercial strategy connects with brand strategy, which connects to digital, social, comms, CX, reputation, people and product, this puts organisations and brands in a position of strength that’s very hard to break.

Our Expertise

When you partner with Bastion, you access the expertise of the global Bastion Network.

Media

enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.

Marketing & Communications

creating new futures for brands, business and culture.

Insights

delivers market research & insights to make your life easier, your decisions better and your impact felt.

Experience

connects people and brands with experiences and emotions.​

Digital

enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.

Training

offers corporate affairs, issues and crisis communications that helps organisations to build, maintain, protect and strengthen their reputation.​

Our People

We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
Fergus Watts

Fergus Watts

Founder and Non-Executive Chairman

Jack Watts

Jack Watts

Chief Executive Officer, Group

Cheuk Chiang

Cheuk Chiang

Chief Executive Officer, ANZ

Jeremy Jenkinson

Jeremy Jenkinson

Group CFO

Angela Morris

Angela Morris

National Chief Strategy Officer AU

Steven Howlett

Steven Howlett

Insights Managing Director AU

Matthew McCann

Matthew McCann

Experience Managing Director AU

Mike Godwin

Mike Godwin

Creative Managing Director AU

Susan Bird

Susan Bird

Managing Partner - Melbourne

Richard Chapman

Richard Chapman

Asia and Amplify Managing Director AU

Ana Lynch

Ana Lynch

Managing Partner

Tim den Braber

Tim den Braber

Digital Managing Director AU

Simon Langley

Simon Langley

Chief Creative Officer AU

Edwina Webb

Edwina Webb

General Manager of P+C

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