Bastion is an integrated, full-service marketing and communications agency.

Founded in 2009, we are Australasia’s largest independent agency, with an ambition to achieve the same feat in the USA.

Our 350+ staff work across our offices located in Melbourne, Sydney, Gold Coast, Los Angeles, Newport Beach, New York City, Auckland and Wellington. We also hold agency partnerships in 10 Asian markets.

We offer a breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.

  • Our Model

  • Our Methodology

We have built Bastion over more than a decade by bringing together world class independent agencies and experts, with complementary skillsets, to deliver a truly integrated communications service offering to our clients.

We are a business that thinks wide across the breadth of communications disciplines, with deep expertise in each service offering we deliver. Each of our specialty services are delivered by an industry renowned Managing Director with a team of experts in their field.

Our clients can choose to work with us in one of our disciplines, or, when the time is right, access our range of communications services to deliver truly integrated campaigns.

Our business is built to deliver clients independent expertise and agility, with true scale and breadth.

Our business is built to think wide.

We live in a world where the networks and technology that underpin our commerce and society, give rise to crises and opportunities for brands on a near daily basis.

We live in a world where narrative is king.

Where brands are remembered for their emotionally compelling, engaging stories.

In this world, if you can’t excel at both, you’ll fail.

You’ll fail to find the right solutions.

So, you need people with divergent yet complimentary mindsets.

Experts that think data, that think creative, code, research, relationships, reputation, experiences and more.

That think wide.

Our Expertise

When you partner with Bastion, you access the expertise of the global Bastion Network.

project32

Invest in tomorrow's champions, today.

Creative

creating new futures for brands, business and culture.

Asia

connects brands to growth opportunities and new audiences throughout Asia Pacific, delivering integrated marketing campaigns across all communications touch points.

Insights

delivers market research & insights to make your life easier, your decisions better and your impact felt.

CRNRSTONE

the foundation of credible insights and confident decision making.

Amplify

An integrated PR and communications agency that helps brands stand out through strategic, creative and impactful storytelling.

Make

creates emotive and authentic film and video content that wins hearts, engages minds and delivers results.​

Experience

connects people and brands with experiences and emotions.​

Digital

enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.

Reputation

offers corporate affairs, issues and crisis communications that helps organisations to build, maintain, protect and strengthen their reputation.​

Our People

We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
Fergus Watts

Fergus Watts

Founder and Non-Executive Chairman

Jack Watts

Jack Watts

Group CEO

Cheuk Chiang

Cheuk Chiang

Chief Executive Officer, ANZ

Jeremy Jenkinson

Jeremy Jenkinson

Group CFO

Richard Chapman

Richard Chapman

Asia and Amplify Managing Director AU

Steven Howlett

Steven Howlett

Insights Managing Director AU

Matthew McCann

Matthew McCann

Experience Managing Director AU

Mike Godwin

Mike Godwin

Creative Managing Director AU

Tim den Braber

Tim den Braber

Digital Managing Director AU

Angela Morris

Angela Morris

National Chief Strategy Officer AU

Simon Langley

Simon Langley

Chief Creative Officer AU

Edwina Webb

Edwina Webb

General Manager of P+C

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