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Bastion Insights 

delivers market research & insights to make your life easier, your decisions better and your impact felt.

We are here to make your life easier, your decisions better, and your impact felt.

We deliver market research that focuses on our clients’ first: designing bespoke, creative solutions for your insights needs. 

We are a full-service independent consumer insights agency, full of smart, driven, curious types.

We respond fast: to change, to problems, to implementing solutions. We truly love what we do, so we work hard to deliver great work.

Bastion Insights

Our Services

We help our clients to discover truths about their target audiences, and then to uncover ways of applying those insights in the context of what they need to achieve next.

We are long-time experts in insights communities (since 2008!) 

We design, manage and facilitate online communities of all shapes and sizes to ensure our clients are truly customer led. 

Perfect for organisations wishing to undertake multiple research projects cost effectively and at speed.

There is no one size fits all approach. Our communities are designed to facilitate connection between our clients’ and their customers, stakeholders, employees, you name it!

Whilst an insights community gives you fast and cost-effective connection to consumers, there is no limit to the type of research activities you can do. It all depends on what YOU need.

Just some examples of our greatness…we have been running insights communities for several years with L'Oréal, Metcash, Transurban, Department of Transport & Planning and Medibank. We have also run countless other shorter communities (from a week to a year) for clients like Tourism Australia, Discovery Parks, Deakin Uni and Department of Health just to name a few.

We are a full-service research agency. That means we can do it all!

From traditional qualitative (focus groups, in-depth interviews) and quantitative work (market sizing, usage & attitudes studies, ad testing, segmentations, etc.)…to anything that we can think of to answer your objectives. 

Everything we do is bespoke, no black boxes. Creative solutions is where we excel. We also love using clever tech and are always looking for new and better ways of getting to the heart of the matter. Of course, that includes using AI – and recognising both its power and its limitations.

We also add to our skills and what we can offer you by being part of a larger group of complementary marketing & communication agencies. That means we can think outside the ‘research’ boundaries of a problem / objective. 

For example, we don’t just assess the most appropriate influencer from a consumer perspective, but we loop in experts who broker deals with influencers all day and every day – and just sit a few desks over.

Want to test a branding strategy with consumers? We can do that AND speak to our Bastion Creative colleagues to get their point of view as branding and advertising experts.

Bastion Insight's unparalleled strength in social and government research and evaluation services is marked by its robust experience and comprehensive understanding of the Australian federal and state government landscape.

With a proven track record of delivering tailor-made solutions to complex social and governance challenges, Bastion Insight stands out as a trusted partner for government entities seeking evidence-driven and effective strategies across communications, policy development & reform, and optimising program and service delivery. 

Leveraging our significant expertise in public policy analysis, stakeholder engagement, and data-driven decision-making, our social and government practice fosters impactful collaborations between government bodies and the public, facilitating a seamless exchange of ideas and initiatives. 

Our strong commitment to evidence-based approaches, combined with a keen understanding of the intricacies of the Australian political and social fabric, positions Bastion Insights as the foremost choice for government clients aiming to drive positive and sustainable societal change.

The Cross-Cultural Insights team’s expertise focuses on cultural research and consulting, targeting the Culturally and Linguistically Diverse (CALD) communities residing in Australia. Through conducting research across Australia, the Asia-Pacific and beyond, we have developed strong expertise in social and commercial research and established a significant understanding of our diverse consumers and CALD communities in Australia. We have a deep understanding of cultural nuances and their impact on social behaviours, brand aspiration, purchase expectations, drivers and barriers, decision making, and the impacts of communication and marketing strategy planning.

We act as the bridge, helping you and your business to connect through differences.

We bring the world to you.

Learn More >

Our Clients

Medibank
tourism australia
Department of Transport and Planning Victoria
Metcash
L'Oreal
ABC
transurban
Department of Health
Australian Taxation Office
ACCC
ahm
tac
tasmania
colonial brewing co
endota
nec
gmct

Our Team

Our people are driven by curiosity to improve the human experience, from consumer insight and customer intelligence to social marketing and communications and public sector research.

Steven Howlett
Steven Howlett
Insights Managing Director AU
Isabel Zhang
Isabel Zhang
General Manager, Cross Cultural Insights
Joanne Adams
Joanne Adams
Group Client Director, Qualitative
James Wunsch
James Wunsch
Group Client Director, Government & Social
Tabitha Lucas
Tabitha Lucas
Group Client Director
Nicole Lobosco
Nicole Lobosco
Group Client Director
Ann-Louise Brockelsby
Ann-Louise Brockelsby
Research Director
Sandra Kowalski
Sandra Kowalski
Client Director
Chris Brown
Chris Brown
Client Manager
Luke Chen
Luke Chen
Client Manager
Tara Fitzgerald
Tara Fitzgerald
Client Manager
Larissa Huang
Larissa Huang
Senior Client Executive
Annabel Pittendrigh
Annabel Pittendrigh
Client Executive CCI
Adele Giulieri
Adele Giulieri
Client Coordinator - insights
Vedant Bhusari
Vedant Bhusari
Client Co-Ordinator
Steve Howlett
Steven Howlett Insights Managing Director AU

Steven has 20+ years' experience as an insights professional and loves asking simple questions like 'why?'.  Equally loves to ask 'why not'.  Which makes for an interesting household with three children under 8! Steven is a natural leader of teams and brings the best out of each individual working towards a common goal for clients. Cutting through the guff to get to the best outcome for the team and clients and having fun along the way. Steven has all the needed formal education, on the job experience and credentials to help businesses and teams succeed in their ambition.  He has a level of energy that is unmatched and is naturally set to be positive and he is often described as bringing the Woo Hoo to every interaction. 

Interested? Fill in the form and we’ll make sure the right person connects with you.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let's talk.
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Bastion acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.
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    Building 18A, 64 Balmain Street, Cremorne, VIC 3121

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