Menu
GlobalAustraliaNew ZealandU.S.A.
Case Study
Campaign
Event
Technology
Tourism
Content Creation
Digital
Experiential
Film Production
Influencer Management
Merchandise
Social Media
Strategy

Xbox Greenstown: Series X Launch

Greenstown
Greenstown

Bastion Experience and Bastion Amplify were engaged by Xbox to launch the Next Generation Xbox gaming console via a groundbreaking moment that would garner global attention for the ANZ region and set the tone for 6 other key regional launch moments – in a global pandemic.

Industry
Campaign
Event
Technology
Tourism
Services
Content Creation
Digital
Experiential
Film Production
Influencer Management
Merchandise
Social Media
Strategy
Expertise

Bastion Experience and Bastion Amplify were engaged by Xbox to launch the Next Generation Xbox gaming console via a groundbreaking moment that would garner global attention for the ANZ region and set the tone for 6 other key regional launch moments – in a global pandemic.

Given the ANZ time zone, the rolling global launch of the Xbox Series X began with an hour-long live show celebrating the ANZ gaming community, featuring new gameplay from top titles, interactive competitions, content creators, messages from the Xbox team, fan engagement, and more​.

The launch stream culminated in a spectacular real-life hero moment – a larger than life Xbox Series X hovering on Lake Wakatipu ‘powered on,’ with a unprecedented dream-like projection-mapped light show built from gameplay trailers.

Working closely with Xbox to execute and manage the launch, as well as organising all components of the creation of the Xbox and light projections suppliers..
The launch was all framed by the Remarkables mountain range, and backlit with a city takeover where Queenstown New Zealand – the first country in the world to launch – became ‘Greenstown,’ the only place in the world that matched the visual fidelity of the Xbox Series X​.

Results
23M
Social impressions
68
Pieces of media coverage
Greenstown Lake
Greenstown Cube

Read more about this campaign

Mircosoft – New Zealand’s Queenstown to become ‘Greenstown’ as XBOX ANZ celebrates global launch of Xbox Series X|S

Newshub – Xbox Series X launches in New Zealand with spectacular ‘Greenstown’ event in Queenstown

NZ Herald – Welcome to Greenstown: Queenstown resort transforms for global Xbox launch

Interested? Fill in the form and we’ll make sure the right person connects with you.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let's talk.
Sign up to our mailing list for update on all things Bastion.
Bastion acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.
  • Melbourne
  • Sydney
  • Gold Coast
  • Orange County
  • Los Angeles
  • New York City
  • Auckland
  • Wellington
  • Brisbane
  • Canberra
  • The Rosella Complex
    Building 18A, 64 Balmain Street, Cremorne, VIC 3121

    Email Us

© 2024 All Rights Reserved