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Case Study
Social Media

Nikon Australia Make it something

Nikon Make it Something
Nikon Make it Something

Creators have to create, that’s what they do. They do it for likes, for love, for bragging rights and more. No matter the reason, whenever you’re making something, MAKE IT SOMETHING — with Z Series.

Social Media

Bastion was tasked with a campaign to get creators off their low-fi phone cameras and on a Nikon Z Series. The ‘Make it Something’ platform is the next evolution for the iconic brand and unpacks the creator spirit. The 'why' behind every play, and the motivation to move forward. With more ways of ‘exhibiting’ our work than ever, this campaign celebrates putting the work in to get the work out.

An eclectic group of creators, from cosplayers to car enthusiasts, shark divers and streamers explore the driving forces behind their art – powered by the ultimate tool; a Nikon Z Series. 

The social campaign is supported by retail partner activity across the country.

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