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The Doherty Institute Cumming Global Centre for Pandemic Therapeutics

Doherty Institute logo
Doherty Institute logo

The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.

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After the world was devastated by the COVID-19 pandemic, The Peter Doherty Institute for Infection and Immunity in Melbourne was gifted a history-making $250 million from Canadian philanthropist and businessman, Geoff Cumming, to establish a new global research centre focused on therapeutic discoveries.

To date, this is the largest philanthropic donation to bio-medical research in Australia’s history.

The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.

Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.

Doherty logo

Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.

The announcement made the headlines right across Australia and overseas reaching a very large number of people.

  • 1 press conference with 10 media attendees, including political reporters
  • 6 one-to-one follow-up interviews with general news media
  • 2 live radio shows
  • 250+ pieces of coverage within 24 hours – TV, radio, newspapers
  • 17 million reach
  • Syndicated nationally and reaching international papers
  • Covered by all Australian TV networks
Cummings Global Centre
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