Bastion Creative creating new futures for brands, business and culture.
We partner with our clients to deliver strategies, campaigns, content and experiences that create new futures for brands, business and culture.
Change is inevitable, but growth is not. We believe that to win at change, you have to create change.
Bastion Creative deploys critical creativity – the intersection of critical thinking and creativity – alongside digital design & experience thinking to deliver positive, growth driving change. Our ideas are evidence-based, strategically informed and creatively powered – delivering impactful, integrated, effective and award-winning work that creates new futures for brands, business and culture.
Services
Development of brand, creative, communications, content, and digital solutions that deliver new futures for brands, business, and culture.
• Brand Strategy
• Brand Design
• Integrated Campaigns, Content & Experience
• Comms & Creative Strategy
• Creative Technology
• Business & Digital Strategy
• Digital Innovation
• Digital Design and System Development
• Customer Data Analysis
• Innovation and Team Models
Shaping and designing the right customer experience to drive customer and business value for organizations with a key focus on growth.
• User Experience (UX)
• User Interface & Interaction Design (UI)
• Conversion Rate Optimisation (CRO)
• Personalisation
• Service Design
• Business Mapping
• Product Road Map Development
• Digital Maturity Assessments
• Customer Journey Mapping
Leveraging, devising, and implementing the right technology for customer ease, but also, business adoption and acceleration.
• CDP & CRM
• Commerce
• MarTech
• Technology Strategy
• Enterprise Architecture
• Solution Architecture
• New Ways of Working
• Change Management
• API & Microservices
Our Work
News & Views
Our Team
Mike Godwin
Creative Managing Director AU
Mike Godwin Creative Managing Director AU
Mike is one of Australia’s leading agency professionals. Mike has helped clients such as McDonald’s and Coles successfully navigate their way through brand and business transformations. He led the McDonald’s business in New Zealand when the client won Client of the Year at the annual Effectiveness Awards. He helped turnaround the fortunes of DDB Sydney as GM, seeing it win B&T’s State and National Agency of the year as well as Employer of the year during his tenure. After running and building the Melbourne office of multinational agency Wunderman Thompson (JWT) from an office of 30 people to 120, over ten years, Mike joined Bastion to lead its Creative team.
Tim den Braber
Digital Managing Director AU
Tim den Braber Digital Managing Director AU
I am a highly motivated, business leader with a true passion for innovation & business transformation. I bring a strong balance of Business, Creativity and Technology.
Through a diverse background of positions held, I have developed multi-disciplinary capabilities focused on Team Leadership, Building & Management, Digital Strategy & Innovation, Business Transformation, Advisory, Deep Partnerships across eco-systems, Brand & Communication Strategy, Experience Design Strategy, Client Relationship Building & Growth, Platforms & Conceptual Architecture, End to End Production & Development processes, Content, Stakeholder Management and Media
I have strong experience in key categories for Financial Services, Automotive, Health Services, Retail (Across Electronics, Fashion and Beauty), Travel and Tourism, Industrial (Digital), Government & Education, Telecommunications & Directories.
Angela Morris
National Chief Strategy Officer AU
Angela Morris National Chief Strategy Officer AU
Angela has over 20 years’ global experience in building compelling brands & marcoms for clients such as Treasury Wine Estates, Kellogg’s, Nestle, Jetstar, HSBC, RAC, Vodafone, Subway, Ford and Tourism Queensland. She also specialises in behaviour change inc. health, road safety and bush-fire. Previously National Chief Strategy Officer at WPP’s Wunderman Thompson, Angela is widely awarded and has served as Chair of the APG, on the Communications Council Board, the Effies Committee and numerous award judging panels.
Simon Langley
Chief Creative Officer AU
Simon Langley Chief Creative Officer AU
Simon Langley has been successfully leading agencies and creative departments for over a decade. A personable and collaborative leader, Simon has a proven track record of producing highly effective, long-term campaigns across all channels, for some of the world’s most iconic brands. Throughout his career in Australia and overseas at some of the industry’s most creative agencies, his work has been recognised at all the major award shows, including over 30 Cannes Lions, multiple D&AD yellow pencils and NY One Show gold, silver & bronze amongst others.
Ana Lynch
Managing Partner
Ana Lynch Managing Partner
Ana has a career spanning over 15years with integrated experience directing top multinational and domestic clients in both Global Networks and Independent agencies in the UK and Australia. She is a highly motivated brand marketing specialist with a global mindset and cultural fluency dedicated to delivering value to businesses, cross-team leadership and agency management. Ana’s expertise specialises in building and leading successful new team models with a focus & passion on people, culture and creativity, with a focus in FMCG, Telco, Consumer Health, Fashion Retail and Luxury Brands.
Susan Bird
Managing Partner - Melbourne
Susan Bird Managing Partner - Melbourne
Susan has over 20 years of creative agency experience as a client partner. Prior to joining Bastion Creative she has worked for both mulitnational and large independent agencies on some of Australia's biggest brands, Officeworks, Australia Post, Myer and Specsavers to name a few. She has also worked across categories including government, telecommunications and property.
Susan is driven by results which is recognised by numerous Australian Effectiveness awards, a Grand Effie and an Effective Advertiser of the Year Award. Internationally recognised with an APAC Effectiveness Award, plus a coveted IPA Effectiveness Award.
Elizabeth Wilmott
Creative Director
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We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.