Bastion Insights delivers market research & insights to make your life easier, your decisions better and your impact felt.

We are here to make your life easier, your decisions better, and your impact felt.

We deliver market research that focuses on our clients’ first: designing bespoke, creative solutions for your insights needs.

Bastion Insights is an independent small to medium enterprise. We are a full-service consumer insights agency full of smart, driven, curious types.

We respond fast: to change, to problems, to implementing solutions. We truly love what we do, so we work hard to deliver great work.

Our Services

We help our clients to discover truths about their target audiences, and then to uncover ways of applying those insights in the context of what they need to achieve next.

  • Insights Communities

  • Consumer Insights

  • Social & Government

  • Cross-Cultural Insights

We are long-time experts in insights communities (since 2008!)

We design, manage and facilitate online communities of all shapes and sizes to ensure our clients are truly customer led.

Perfect for organisations wishing to undertake multiple research projects cost effectively and at speed.

There is no one size fits all approach. Our communities are designed to facilitate connection between our clients’ and their customers, stakeholders, employees, you name it!

Whilst an insights community gives you fast and cost-effective connection to consumers, there is no limit to the type of research activities you can do. It all depends on what YOU need.

Just some examples of our greatness…we have been running insights communities for several years with L'Oréal, Metcash, Transurban, Department of Transport & Planning and Medibank. We have also run countless other shorter communities (from a week to a year) for clients like Tourism Australia, Discovery Parks, Deakin Uni and Department of Health just to name a few.

We are a full-service research agency. That means we can do it all!

From traditional qualitative (focus groups, in-depth interviews) and quantitative work (market sizing, usage & attitudes studies, ad testing, segmentations, etc.)…to anything that we can think of to answer your objectives. 

Everything we do is bespoke, no black boxes. Creative solutions is where we excel. We also love using clever tech and are always looking for new and better ways of getting to the heart of the matter. Of course, that includes using AI – and recognising both its power and its limitations.

We also add to our skills and what we can offer you by being part of a larger group of complementary marketing & communication agencies. That means we can think outside the ‘research’ boundaries of a problem / objective. 

For example, we don’t just assess the most appropriate influencer from a consumer perspective, but we loop in experts who broker deals with influencers all day and every day – and just sit a few desks over.

Want to test a branding strategy with consumers? We can do that AND speak to our Bastion Creative colleagues to get their point of view as branding and advertising experts.

Bastion Insight's unparalleled strength in social and government research and evaluation services is marked by its robust experience and comprehensive understanding of the Australian federal and state government landscape.

With a proven track record of delivering tailor-made solutions to complex social and governance challenges, Bastion Insight stands out as a trusted partner for government entities seeking evidence-driven and effective strategies across communications, policy development & reform, and optimising program and service delivery. 

Leveraging our significant expertise in public policy analysis, stakeholder engagement, and data-driven decision-making, our social and government practice fosters impactful collaborations between government bodies and the public, facilitating a seamless exchange of ideas and initiatives. 

Our strong commitment to evidence-based approaches, combined with a keen understanding of the intricacies of the Australian political and social fabric, positions Bastion Insights as the foremost choice for government clients aiming to drive positive and sustainable societal change.

Note we can receive RFQs / be engaged through panels including:
• Management Advisory Services (MAS) Panel Standing Offer Notice SON3751667 (Federal clients) 
• Social Research Services Panel 2016-2026 SON3352211 (Federal clients)
• Marketing Services Register (MSR) (Victorian clients).

The Cross-Cultural Insights team’s expertise focuses on cultural research and consulting, targeting the Culturally and Linguistically Diverse (CALD) communities residing in Australia. Through conducting research across Australia, the Asia-Pacific and beyond, we have developed strong expertise in social and commercial research and established a significant understanding of our diverse consumers and CALD communities in Australia. We have a deep understanding of cultural nuances and their impact on social behaviours, brand aspiration, purchase expectations, drivers and barriers, decision making, and the impacts of communication and marketing strategy planning.

We act as the bridge, helping you and your business to connect through differences.

We bring the world to you.

Our Clients

Examples of our work

News & Views

Our Team

Steven Howlett

Steven Howlett

Insights Managing Director AU

Isabel Zhang

Isabel Zhang

General Manager, Cross Cultural Insights

Joanne Adams

Joanne Adams

Group Client Director, Qualitative

James Wunsch

James Wunsch

Group Client Director, Government & Social

Tabitha Lucas

Tabitha Lucas

Group Client Director

Nicole Lobosco

Nicole Lobosco

Group Client Director

Ann-Louise Brockelsby

Ann-Louise Brockelsby

Research Director

Sandra Kowalski

Sandra Kowalski

Client Director

Chris Brown

Chris Brown

Client Manager

Luke Chen

Luke Chen

Client Manager

Tara Fitzgerald

Tara Fitzgerald

Client Manager

Larissa Huang

Larissa Huang

Senior Client Executive

Annabel Pittendrigh

Annabel Pittendrigh

Client Executive CCI

Adele Giulieri

Adele Giulieri

Client Coordinator - insights

Interested? Fill in the form and we’ll make sure the right person connects with you.

We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.

Contact Us

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