The Challenge Presented:
For the second year, Bastion partnered with Kia to deliver a premium, large-scale presence at the Melbourne Motor Show. The brief was to showcase the full breadth of Kia’s expansive vehicle range across electric, hybrid and ICE, in a way that demonstrated the brand’s diversity, capability and leadership within a highly competitive environment. The experience needed to be engaging, seamless and impossible to ignore on a crowded show floor.

The Strategy Created:
Bastion Experience developed a 360 approach designed to place Kia in a position of strength on the show floor. The strategy centred on creating a fully integrated brand environment that balanced product display with immersive and interactive moments, ensuring the space not only showcased the range but actively drew people in and encouraged exploration.

By combining standout hero moments with continuous engagement touchpoints, the experience was designed to drive natural foot traffic, extend dwell time and convert interest into meaningful customer action.

The Strength Achieved:
Bastion Experience led the end-to-end delivery of the 360 degree stand, spanning pre-production, site management, build and full onsite execution. Every element was brought together to create a cohesive, high-impact experience.

Key highlights included the new PV5 and Beer O’Clock Hill VR experience, both acting as major drawcards within the space. The stand generated strong, organic foot traffic and maintained a consistent flow of visitors across the three-day event.

The result put Kia in a position of strength on the show floor, translating attention into meaningful engagement, high volumes of customer enquiries and strong test drive intent.