Bastion Insights create tailored solutions to unlock insights that matter giving you the strength to act.

Our capabilities span the full research spectrum, so we can always design the right solution to fit your problem and deliver the best possible outcome.

Delivering Insights that Matter

Strength to Understand

Depth interviews
Group discussions
Online communities
Ethnographic research
Contextual inquiries
Usage & attitudes
Implicit response
Facial coding

Strength to Decide

Quantitative surveys
Statistical analysis
Benchmarking
Formative research
Sensory research
AI-enabled surveys
Stakeholder research
Evaluation & optimisation
Collaborative workshops

Strength to Change

Behaviour change
Behavioural economics
Campaign evaluation
Concept testing
Comms strategy
Message testing
Social media research

Strength to Connect

CALD communities
First Nations research
Community engagement
Staff engagement
Stakeholder consultation
Journey mapping
User research / UX

Strength to Grow

Segmentation
Brand tracking
Market landscaping
Concept development
Reputation research
Longitudinal tracking

Our Clients

Examples of our work

L’Oréal: Connecting With Beauty Consumers Across ANZ

Transport Accident Commission (TAC) Message Narrator Study

ACMA Exploring Digital Marketing Practices among Australian SMEs

Many businesses are unaware of what constitutes unsolicited digital marketing and need education to ensure that they are doing the right thing by customers

ACCC Overcoming scams

Providing the ACCC with a framework to communicate with vulnerable Australians to help them identify and avoid scams

NSW Health Do you know what you’re vaping?

NSW Health found vaping amongst young Australians is rapidly becoming of greater concern as the rates of usage significantly increase and vapes are being confiscated from ever younger children.

Cancer Institute of NSW Beat the Cravings

Cravings vary and happen 24 hours a day. I Can Quit services help you beat each and every one, no matter the time of day.

News & Views

News Australia Now & Next 2025

It is undeniable that Australia is currently in an overall state of nervousness: Bastion’s latest survey reveals key insights that Australian's optimism for the future is continuing to dwindle. The survey tracked consumer sentiment of 1,000 Aussies nationally and highlights the division we are feeling on numerous topics and as a society.

News Bastion Insights Shortlisted in Two Categories at The Research Effectiveness Awards

News Australia Now & Next: Olympics Edition

As the world’s eyes shift toward Paris and the Olympics opening ceremony this weekend our researchers at Bastion Insights have been exploring how engaged Australians are with the event and which sports they are keen to keep an eye on.

News The name on the front of the jersey matters more than the name on the back.

The upcoming State of Origin series promises another chapter in Australia's fiercest sporting rivalry. But with a few big names missing from the State of Origin squads, we’ve seen a bit of commentary about what impact this might have on interest in the series. There’s also been some of the usual chatter about NSW caring less about the game, especially without their best players on the park.

News Our Insights team were nominated at this years’ Research Awards

Fantastic project to be a part of that's behind our shortlisting - looking at Australia's (often) toxic online gaming culture and informing a Silver Lion award winning campaign from Maybelline New York.

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We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.