What is Pulse?
Building strong partnerships is essential in today’s competitive landscape. But how do you know whether your partnerships are truly delivering value for your organisation, your partner and the audiences you are trying to reach?
At Bastion, we understand the power of strategic partnerships. We also know that even the strongest partnerships can leave value on the table when objectives, rights, activation, measurement and commercial outcomes are not fully aligned.
That’s why we developed Pulse – a practical partnership scorecard designed to quickly assess the health, performance and future potential of an existing partnership.
Through Pulse, we provide an independent view to help clients identify:
- Hidden value: Uncover untapped opportunities within existing rights, assets, audiences and broader partner benefits.
- Performance opportunities: Assess whether the partnership is delivering against its strategic, commercial and experiential objectives.
- Smarter decision–making: Use evidence, benchmarks and market context to make informed decisions about whether to renew, renegotiate, improve leverage or rethink the partnership.
- Clear Actions: Translate the scorecard into a practical action plan to improve partnership performance and unlock greater value.
How it Works
Step 1: Discover
We gather and review the key inputs incl. partnership objectives, contracted rights, activation activity, investment reporting and stakeholder perspectives.
Step 2: Diagnose
Bastion will then assess the partnership across the Pulse scorecard, reviewing strategic fit, audience alignment, rights usage, leverage effectiveness and broader market value.
Step 3: Identify Opportunities
Combining scorecard outputs with broader market insight, we are able to uncover what’s working, what’s being under-utilised and ultimately where value is being left on the table.
Step 4: Recommendations
Bastion will provide a clear view on priority actions to improve overall partnership performance.
Pulse Scorecard
A clear, commercial assessment of partnership performance designed to identify strengths, uncover gaps and highlight opportunities for greater impact.
Pulse evaluates partnerships across key performance pillars including:
Strategic alignment • Audience fit
Market value • Rights utilisation
Brand positioning • Activation effectiveness
Measurement maturity • Relationship health
Fan connection • Future growth potential
Each area is assessed through a streamlined scoring framework with expert commentary and practical recommendations.
What you get:
A partnership health score
Clear strengths and risk areas
Actionable improvement opportunities
Strategic recommendations to increase value and effectiveness
A roadmap to optimise partnership performance
Benchmark-led insights informed by industry expertise
Built to be flexible across sponsorships, partnerships and brand collaborations, Pulse gives clients a fast, practical read on what’s working, where value can be unlocked and how partnerships can work harder.
