Bastion has welcomed global beauty powerhouse Bondi Sands to its growing client roster, with its Insights team appointed to lead a strategic research remit that will help shape the next wave of product innovation for the globally recognised Australian brand.

The significant win marks the beginning of a new partnership between Bastion and Bondi Sands, bringing Bastion’s deep research and insights expertise to a brand that has grown from its Australian roots into a major global player.

Spanning markets globally, the Bastion Insights team will uncover the consumer behaviours, expectations, needs and preferences shaping the category, translating them into clear opportunities for new-to-market products designed to resonate with consumers around the world.

Joanne Norton, Managing Director, Insights at Bastion, said:
“We’re incredibly excited to welcome Bondi Sands to Bastion. It’s a phenomenal Australian success story that has built a powerful presence around the world, so being trusted to play a role in shaping what comes next for the brand is a huge win for our team.”

“Our focus will be on uncovering insights that really matter and turning them into a clear direction for future innovation. By getting closer to consumers and understanding where their needs and expectations are heading, we can help Bondi Sands identify new opportunities and continue to grow from a position of strength.”

Kym Bonollo, Global Senior Director of Brand & Marketing at Bondi Sands, said:
“As Bondi Sands continues to grow globally, staying close to our consumers and understanding how their needs and expectations are evolving is incredibly important to us.

“We chose Bastion for the strength of its research and insights capability and its ability to turn consumer understanding into clear, actionable direction for the business. We’re excited to partner with the team as we explore new opportunities for innovation and develop products that continue to resonate with consumers around the world.”

The appointment builds on continued momentum for Bastion and its Insights capability, delivering commercially relevant research that gives leading brands greater clarity and confidence in their decision-making.

Combining the agility of an independent with the scale and capability of a global network, Bastion delivers integrated solutions built for the modern marketer.