Bastion

Casa Ferrari at the Australian Formula 1 Grand Prix offered an exclusive trackside experience, showcasing the brands famous racing DNA and luxury family hospitality. A modern Masseria, meticulously designed and crafted from large-scale architectural features to the smallest styling detail. A trackside home for owners and guests.

Australasia’s largest integrated marketing and communications agency, Bastion, is continuing its expansion drive with the strategic acquisition of AnalogFolk Australia, a premier digital creative agency known for its innovative approach to building progressive brands in the digital world.

The Cancer Institute NSW have launched a new vaping behaviour change campaign, targeting 14-24 year olds.

Private Media is a publishing company with four distinct mastheads: Crikey, The Mandarin, Smart Company, and Inc. Australia. 

Catalano Interiors is a family-owned business with more than fifty years’ experience in the furniture industry.

Our team worked in beautiful Darwin for our client The Darwin Aboriginal Art Fair Foundation’s back-to-back events in August , #CountrytoCouture, #TheNationalIndigenousFashion and #TheDarwinAboriginalArtFair.

Our Experience team had the pleasure of curating a bespoke ‘Day at the Tennis’ with Kia Ambassador Dylan Alcott OAM and some of Australia’s most familiar lifestyle faces - including Buddy and Jesinta Franklin, Josh Heuston, and Nicole Warne.

Welcome to the Yves Saint Laurent Beauty Holiday Activation

Australia's largest lolly store

Inclusive. Innovative. Caring.

Fancy free coffee served with a side of mystery? Welcome to the Dark Café!

Bastion embraced the chaotic fun of feature film Joy Ride with activations featuring eye-popping artworks and sex-positive messages

Tell your landlord to TRUCK OFF.

Positioned in a prime location on the main straight of the Albert Park Circuit, Casa Ferrari immersed owners and invited guests in a true Ferrari experience at the Australian Formula 1 Grand Prix.

Harris Scare asked Bastion to generate excitement around the latest addition to its fashion family, Libertine.

Harris Scarfe asked Bastion to generate a must-have mindset around key essentials to further establish them as a trusted fashion destination.

Harris Scarfe asked Bastion to create covetability across the new autumn/winter collection of designer knits, coats and jackets.

Bastion Transform have partnered with Google News Lab ANZ to create a framework for how to prioritise, design, run and review experiments to encourage newsrooms to step outside their comfort zones and learn new ways of connecting with audiences.

Launching a much loved Australian retailer into the New Zealand market

La Trobe Financial, has released a new marketing campaign, `Grandpa’s Gift’ developed by creative agency Bastion.

The Formula One Australian Grand Prix (AGP) is fast becoming one of the largest events on the Australian calendar. The record 452,055 punters that walked through the gates over the course of the four day event this past week highlight that it is starting to gain the same status and grandeur of the Australian Open (AO).

Live at the Australian Grand Prix, Ralph's Garage featured the iconic Polo Ralph Lauren fragrances and the McLaren 650S

The Woolies CEO’s disastrous interview this week highlights the biggest misconception most people hold when being interviewed by a journalist. One simple hack from former Network Ten Anchor and now Bastion Reputation’s Principal Media Trainer Katrina Shute will ensure the talent remains on message (and in the room) whenever they’re in the interview hot seat.

CRNRSTONE, the research and data arm of Bastion, announces its appointment of Nathan Saville as General Manager. Based in Sydney, Nathan will be responsible for driving innovation and growth for the business.

Executing a great communications strategy is a marathon not a sprint, and there are some key steps you need to consider before you lace up your shoes and head out the front door. Jeremy Arnold, Associate Principal at Bastion Reputation and experienced marathon runner, shares the similarities between these two major endeavours.

Make 2024 the year you expand your comfort zone and EMBRACE public speaking – Bastion Reputation’s Katrina Shute reveals one insider technique to help make it possible.

The year that was.

Our leading for-purpose corporate and public affairs consultancy arm of the business, Bastion Reputation, is thrilled to announce the appointment of Katrina Shute as Principal Consultant leading its Training and Capability practice.

Bad news is hard to break, especially if you are a brand, a celebrity, a government or indeed anyone with a reputation to protect. And bad news has a knack of landing at the worst possible time. It can kill a product launch or create an embarrassing distraction from important initiatives. So, when is a good time to release bad news?

In today's digital landscape, social media is a powerful but double-edged sword. This thought-provoking piece highlights the vital importance of managing online sentiment for safeguarding your brand's reputation online.

Bastion Experience celebrates new office launch in Brisbane!

Leading corporate affairs agency Bastion Reputation is continuing its Sydney growth with the appointment of former NSW Government senior media advisor Sally Taylor to its team.

The Budget Direct 'Dwayne Bennett' Campaign took home Sports Campaign of the Year at Mumbrella's Sports Marketing Awards.

Via Adnews: Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Bastion has launched a new division, Bastion Advocate, to sit within the independent agency’s integrated communications arm, Bastion Amplify, to harness the power of influencers and drive audience interaction.

Bridging the gap in Culturally and Linguistically Diverse (CALD) community understanding.

For Bastion brothers Fergus and Jack Watts, it simply made sense for the two to merge together in business.

Bastion Digital, the brand experience, CX and technology transformation arm of Bastion, has appointed Angela Jennings to director – experience design and Aaron De Netto to UX/UI lead.

Bastion Reputation invites you to Master the art of Crisis Communication

Artificial Intelligence is rapidly shifting the landscape and possibilities for every industry, business, worker and consumer. Organisations that get informed and plan their approach to AI will be the first to find the emerging strategic opportunities.