Menu
GlobalAustraliaNew ZealandU.S.A.
Case Study
Campaign
FMCG
Amplify
Influencer Management
PR
Social Media

Unilever Golden Gaytime Bites

golden gaytime bites photoshoot
golden gaytime bites photoshoot

To launch Golden Gaytime Bites we had to create a frenzy among consumers to sell out the product – and elevate Golden Gaytime’s identity from historic icon to game-changing innovator.

Industry
Campaign
FMCG
Services
Influencer Management
PR
Social Media
Expertise

As Bastion Amplify develops its relationship with FMCG giant, Unilever, we were briefed on a huge launch for one of Australia’s most iconic ice-creams, Golden Gaytime to launch Golden Gaytime Bites.

This product is a further development of the snack-size, bite-size craze sweeping the confectionary sector over the past couple of years – now Unilever is bringing this trend to the ice-cream aisle.

Golden Gaytime Bites Photoshoot The Bachelorette

We had to get the news out to Aussies to drive sales to sell out the product in four weeks, garnering coverage that achieved two core messages:

  • Golden Gaytime is a leader in the sector, constantly innovating
  • Get it before it sells out!

Utilising influencer and publicity tactics, we amplified (pun intended!) the news across both traditional media and social channels.

The campaign reached 1.7 million eyeballs across social and 50M+ OTS in media channels, and we garnered a huge amount of coverage over the course of two days – even becoming a trending news story on google.

The product sold out in just two weeks and was so popular with fans that Woolworths brought forward the launch of other bites to meet demand!

Golden Gaytime Bites Photoshoot The Bachelorette
Golden Gaytime Bites Photoshoot The Bachelorette
Interested? Fill in the form and we’ll make sure the right person connects with you.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let's talk.
Sign up to our mailing list for update on all things Bastion.
Bastion acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.
  • Melbourne
  • Sydney
  • Gold Coast
  • Orange County
  • Los Angeles
  • New York City
  • Auckland
  • Wellington
  • Brisbane
  • Canberra
  • The Rosella Complex
    Building 18A, 64 Balmain Street, Cremorne, VIC 3121

    Email Us

© 2024 All Rights Reserved