L'Oreal Acqua Di Gio Profondo Parfum
Bastion was entrusted by Giorgio Armani Fragrances to create a localised Father’s Day consumer activation for Giorgio Armani’s new fragrance Acqua Di Gio Profondo Parfum, starring hero brand ambassador Aaron Taylor-Johnson.
L'Oreal Acqua Di Gio Profondo Parfum
Bastion was entrusted by Giorgio Armani Fragrances to create a localised Father’s Day consumer activation for Giorgio Armani’s new fragrance Acqua Di Gio Profondo Parfum, starring hero brand ambassador Aaron Taylor-Johnson.
29 November 2024
Success was achieved through various consumer engagement touchpoints, that resonated with consumers, generated conversion and inspired brand love. The build beautifully showcased personalised and interactive experiential gifting elements, delivering a powerful and memorable shopping experience.
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