L'Oreal Acqua Di Gio Profondo Parfum
Bastion was entrusted by Giorgio Armani Fragrances to create a localised Father’s Day consumer activation for Giorgio Armani’s new fragrance Acqua Di Gio Profondo Parfum, starring hero brand ambassador Aaron Taylor-Johnson.
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Success was achieved through various consumer engagement touchpoints, that resonated with consumers, generated conversion and inspired brand love. The build beautifully showcased personalised and interactive experiential gifting elements, delivering a powerful and memorable shopping experience.
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