The Perry Cross Spinal Research Foundation (PCSRF) and Griffith University
Nerve Bridge Transplantation and Rehabilitation Human Clinical Trial Launch.
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Bastion was tasked with announcing the launch of a world-first Nerve Bridge Transplantation and Rehabilitation Human Clinical Trial, made possible through the fundraising efforts of The Perry Cross Spinal Research Foundation (PCSRF) and Griffith University, who successfully raised $8.5 million for the trial to commence. This milestone signified a major leap forward in the quest to cure paralysis, offering new hope to millions worldwide.
Our team worked closely with the PCSRF, Perry Cross AM, and the disability community to drive awareness of the remarkable fundraising efforts, human clinical trials, and the application process for a community united by a shared vision to cure spinal cord injury. We drove the story to national, local, and specialist media, which received incredible media interest.
Bastion’s efforts for the human clinical trial launch won the client 55 media clips across broadcast, print, and online, with over 4.6 million views and a $584,000+ – Advertising Space Rate (ASR Value).
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