What better way to celebrate than with an epic media moment? Members of Team Australia and World Surf League professional athletes Julian Wilson and Sally Fitzgibbons along with Australian junior champions joined Andrew Ross, the founder of URBNSURF, representatives from Melbourne Airport, Three Blue Ducks (URBNSURF’s food and beverage partner), Surfing Victoria and Surfing Australia to come together at the surf park for a media event that showcased the waves for the first time and gave everyone a sneak peak of what’s to come.
The media moment also lined up with URBNSURF’s first round of foundational memberships going on sale and the announcement of its “wave menu” (which includes its fiercest slab wave called The Beast).
News crews, snappers, surf media and stakeholders watched on as we marked this huge moment with speeches from all involved and then Roary (URBNSURF’s wave generator) pumped out the waves and the surfers hit the water.
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