Harris Scarfe AW23 Essentials
Harris Scarfe asked Bastion to generate a must-have mindset around key essentials to further establish them as a trusted fashion destination.
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All fashion wardrobes need good foundations, so AW23 Essentials became a style story of multi-tasking fundamentals and pivotal, ultra-wearable ‘Easy Pieces’. Positioned to be as inspirational as they are practical, key pieces have been captured with an underscore of beautiful energy and a charged atmosphere. This surrender to fashion eschewed quiet autumn/winter campaign tropes, highlighting the joy of finding the ultimate multi-tasking essentials. While newness is key, customer connection is paramount, so our ‘real life’ application storyline continues to assure her these flexible wardrobe pieces will keep up with her every movement.
The AW23 Essentials campaign is inspiring consumption of core product in celebrating the everyday and driving consideration to conversion in social first content across the season.
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