Case StudyEducation Government Experiential

Swinburne University Brand Positioning

Swinburne University was looking for a bold distinctive work that reflects the newly articulated brand belief: Bringing people and technology together for a better world.

Industry

Education Government

Services

Experiential

Expertise

Bastion Experience proposed to introduce street art to two sites on Swinburne University’s main Hawthorn campus to channel the artist’s creativity and express brand beliefs in a modern and uniquely Melbourne way – spray can murals. The key objective for the project was for Swinburne University to showcase Swinburne’s new brand beliefs and provide a highly photographable backdrop for our students and many other communities of stakeholders. The result saw Bastion work with local artists to create two murals and time-lapse content that represented the University’s positioning in a highly impactful and creative way.

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