Case StudyLuxury Sport Influencer Management Cross Cultural Marketing

Melbourne Cup Carnival KOLs

Bastion Asia was challenged to drive ticket sales and awareness prior to Melbourne Cup.

Industry

Luxury Sport

Services

Influencer Management Cross Cultural Marketing

Expertise

We know Australia’s A-list have long loved Spring Racing Carnival, but what about our Chinese influencers? Victoria Racing Club wanted to drive greater awareness of the Melbourne Cup Carnival among Chinese audiences and turned to Bastion Asia to help. One of the challenges with any event is how to drive ticket sales and awareness prior, when you aren’t able to showcase the experience until it happens. With this in mind we strategically developed a pre-campaign to drive these important ticket sales and desire to attend. Our WeChat campaign aimed to find the most influential Chinese in Melbourne who would be offered the exclusive opportunity to attend the Birdcage. To help with our efforts we selected five local Chinese KOLs with influence in different areas to reach diverse audiences – including fashion, politics, education and business – and invited them to the Oaks Day Birdcage cocktail party where our audience could also win tickets by sharing and interacting with Cup Carnival content. The campaign drove 1,000 new WeChat followers and resulted in 20,000 WeChat views and 11,000 engagements.

Results

1,000

WeChat Followers

11,000

Engagements

20,000

WeChat Views

Interested? Fill in the form and we’ll make sure the right person connects with you.

We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.

Contact Us

Sign up to our mailing list for update on all things Bastion.

Bastion acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.

  • Melbourne
  • Sydney
  • Gold Coast
  • Los Angeles
  • New York City
  • Auckland
  • Wellington
  • Brisbane
  • Canberra
0422433231 Email Us
HH:MM:SS

© 2024 All Rights Reserved

Sitemap Privacy Policy

Contact Us

Cookies help us deliver the best experience on our website. By using this website, you agree to our use of cookies. Privacy Policy →

Accept