Case StudyAutomotive Event Luxury Sport Creative Experiential Merchandise Partnership Management Strategy

Ferrari Casa Ferrari

Bastion Experience was tasked with the coveted creative and construction of Ferrari Australasia’s home for the 2022 Melbourne Grand Prix; Casa Ferrari.

Industry

Automotive Event Luxury Sport

Services

Creative Experiential Merchandise Partnership Management Strategy

Expertise

This year proudly positioned on the iconic main straight, a place for owners and invited guests to immerse themselves in the Ferrari lifestyle, to take a journey through 75 years of the most important brand in motor racing history and to create a home for Ferrari aside its spiritual birthplace… the track. Whatever Bastion Experience created had to be one of a kind, it had to be special, and it had to articulate an aesthetically effortless link to Ferrari’s Italian heritage. The result was a completely custom two-story architectural build, a modern twist on the traditional Italian Masseria. Textured white archways, framed black windows flanked by olive trees, a bold showpiece of red stairs slicing through the minimalist exterior, providing guests with a dynamic second story entrance and unrivalled views of the track.
Casa Ferrari
Casa Ferrari

Prior to Sunday’s race, Casa Ferrari was host to F1 driver Charles Leclerc and Team Principal Mattia Binotto who helped to launch the limited-edition 812 Competizione, a car loudly embracing its racing DNA, for the most passionate of Ferrari collectors and connoisseurs.

casa ferrari car
casa ferrari garden

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