We created a new brand campaign and with this came; new positioning, new tone of voice – daring, innovative, exciting, new tagline and a new look and feel.
The campaign is spearheaded by a 30-second spot, and a number of 15 second variations, which will roll out across broadcast television with supporting executions in print, social media, radio, Spotify and Out of Home.
In the leading spot, a hopeful sound track and inspired female narrator describes the contributions of engineers to Australian society, as a number of scenes depicting the broad scope of engineer’s work play out.
The campaign also extended across acquisition and member communications from brochures, videos, email marketing and display banners.