Case StudyTechnology Automotive Event Experiential Merchandise

Xbox Gears 5 Launch

‘Ink’ is a vehicle of self-expression and this was the DNA of an immersive festive experience that Bastion Experience created for XBOX.

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Technology Automotive Event

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Experiential Merchandise

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It infused the modern outlaw of culture with the Gears 5 universe. With Xbox game play at the heart, the rest of the Gears Ink festival was vibing with graffiti art, the buzz of the live tattooing and a barber station over the sounds of live music and the smells of smokey food trucks. Bastion Experience’s launch formed part of a global series live streamed concurrently for Xbox fans all around the world and earned the client feedback “this was the best launch ever done”.

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