Bastion were thrilled to work with the ANZ Lancôme team on their activation for the new revolutionary Genifique Ultimate at Pitt St, Westfield Sydney.
Case Study
Lancôme Genifique Ultimate
Bastion were thrilled to work with the ANZ Lancôme team on their activation for the new revolutionary Genifique Ultimate at Pitt St, Westfield Sydney.
29 November 2024
Case Study
The build was inspired by the ultimate spaceship, encouraging consumers to travel to the future of their skin, with engaging touchpoints, a motion-sensor light tunnel, product displays, skin analysis technology and a large LED screen with custom control panel that showcased a selection of the Lancôme Genifique content.
The build was a striking, innovative display that showcased Lancôme as a leader in the luxury skincare space.
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