Case StudyBeauty Campaign Retail Advertising Design Experience Experiential

L’Oréal Groupe ANZ Great Barrier Reef Foundation

The Bastion team were honoured to work with L’Oréal Groupe ANZ on their communications campaign to raise awareness of the Great Barrier Reef Foundation (GRBF) and L’Oréal’s global partnership to support their work.

Industry

Beauty Campaign Retail

Services

Advertising Design Experience Experiential

Expertise

The Bastion team provided full creative ideation, art direction, post-production, and project management, to produce the bespoke CGI animated content. The piece was inspired by the work of the GBRF in protecting ocean habitats, restoring coral reefs, and helping them adapt to the impacts of climate change. The content, visually represented on the iconic Harbour Bridge, encourages awareness of the threats the reef is still facing and the work that the GBRF is doing to protect and regenerate the Reef. An absolute pleasure working with the L’Oréal team to create and produce this work, watch this space for more CGI content from the Bastion team.

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