Research showed that Gen Zers are generally underwhelmed by the invasive nature of advertising but are more open to humorous ads.
Alexandra Sherbon, Bastion Banjo’s Account Director: “As a fun loving, light-hearted brand, Ben & Jerry’s gave us great scope to create play-on-words humour that delivers the brand’s key benefits in a fun way. Our bright, visually appealing approach created such a positive response that it was agreed to broaden the scope and see our assets across more channels. We’re really pleased to see the campaign live and in-market!”
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