Our objectives were to reposition LCMs as an anytime treat, to unlock LCM’s full potential and expand occasions & audiences. The “Little Caring Moments” campaign nails this with two creatives targeting different audiences and out-of-lunchbox occasions. Importantly, the creative captures the role of LCMs as part of joyful and relatable connection moments between parent and child – driving meaning for the brand.
We’ll be building on the campaign throughout the year with an influencer programme, adaption of assets with new product launches and tying it to key seasonal calendar promotions.
Output:
Launch Brand Reframe assets across BVOD, YT, Meta:
- 2 x 15 second TVCs
- 2 x 6 second TVCs
Launch Crave assets across Retail OOH:
- 2 x 7 second (portrait & landscape)
- 2 x 10s (portrait)
