The Challenge Presented:
To create a TAB TAKEOVER STUNT that is bold, unmissable and unmistakably TAB green. The primary objective is to ignite excitement on-course, capturing punters’ attention and prompting them to look up and scan the QR code.
This is not about making sense, it’s about creating a moment that stops people in their tracks and makes them say, “What are TAB doing?”, making them look up and notice TAB.
The stunt should feel audacious, playful and memorable, appealing to a younger audience while showing TAB as modern and engaging.
Think big. Think sky-high. Think impossible to ignore.
This is a chance to elevate TAB Takeover beyond the ordinary, creating a visual spectacle that punters can’t help but engage with.
The Strategy Created & Strength Achieved:
When TAB asked for a stunt that was bold, unmissable and impossible to ignore, our Bastion experience team delivered. The TAB TAKEOVER was a high-impact moment built to stop punters in their tracks and own the carnival spotlight on the weekend at Queensland’s prestigious Magic Millions event.
Timed to split second precision across big screens and broadcast, a 400 metre wall of TAB green pyrotechnics tore down the main straight backed by the TAB Monster Truck on the inside track and a pyro fountain firing from the rear putting TAB on the map and in a position of strength.
