Mable My Kind of Independence
The campaign speaks to Mable’s mission, which is to champion and enable individualised independence for every Australian.
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Mable, digital disrupter, and Australia’s first online disability and aged care support platform wanted to communicate that independence isn’t one size fits all. To demonstrate this thinking, they enlisted the help of a diverse range of people – those with a disability, older Australians and some of the 12,000 support workers who choose Mable.
They had ambition to be bold in the category with a strong single-minded message, to truly champion independence, in all its forms.
We enlisted the help real people and users of the platform to spearhead the brand campaign. Asking them one simple question – What’s your kind of independence?
With a combined effort from the Creative and Make teams, we turned over a quick 6-week production of assets including a total brand refresh, multiple TVC executions, OOH, Radio, Social and content partnerships.
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