Project Plan & Delivery
- Complete a landscape analysis across key competitor websites, identifying consistencies, gaps, and areas to improve.
- Review the IA Structure, providing an updated navigation using data to drive the final structure supporting both stakeholder and consumer requirements.
- Site migration to new platform in BigCommerce
- SEO Optimisation across full product range
Outcome
Migrating the Catalano Interiors website to a new CMS platform presented an opportunity to address key issues hindering some of the site’s key performance metrics. By streamlining information architecture, enhancing site speed, and optimizing for SEO, we’ll deliver an improved user experience with faster load times and better product discoverability. Additionally, the new platform will enable us to maintain consistent branding and messaging across all channels, while ensuring seamless mobile responsiveness. With a more intuitive content management system, we’ll overcome challenges in content updates and maintenance, empowering us to efficiently manage and grow our online presence.