Following on from the successful launch of Bunning’s Click and Collect offering in Victoria in 2019, Bastion Experience was engaged to create a bespoke Bunnings brand experience targeting university students at the University of Sydney and Deakin University during their respective O-weeks. The experience challenged students to compete against each other and complete a simple DIY task in under 5-minutes.
The experience was created within a bespoke build using a refurbished shipping container to create a mini Bunnings workshop, which saw over 200 students complete the challenge and large crowds of over 3,000, watch throughout the day.
“Bastion Experience has done a wonderful job. We are very happy with how it turned out. Well done to the whole team!”
Kathryn Griffiths – Head of Consumer Marketing, Bunnings.