Seeking to globalise their appeal, Bastion Creative was engaged to undertake a full brand repositioning – from strategy through to advertising, digital, social and store experience. Teaming up with Make and three acclaimed fashion and beauty photographers, Bastion Creative delivered a stunningly diverse image library as part of the design toolkit, breaking new ground with its approach: no retouching, hair or make-up, using only natural light. True to the brand, the result is authentic and honest – a celebration of self-care and wellbeing in its rawest form, from the inside out.