The goal of this campaign is to establish BOSS Coffee as the go-to caffeine hit for ambitious creatives when it comes to that all-important second coffee of the day. 

The second coffee of the working day isn’t just an afterthought. It can help you get things done and prompt ideas and moments of creativity. 

We’re going to bring this to life with talented tastemakers who can demonstrate that spark of inspiration and creative productivity that comes after a BOSS hit. 

The ‘Second Coffee Club’ is made up of people who are ambitious, interesting and doing amazing things in their fields – which is why you’re one of the very first members. 

We worked with two creators – Victoria Houlis, nail artist, and Kris Andrew Small, digital artist – for a multilayered social campaign. This included a 30” Hero video, with 15” and 6” cutdowns for retargeting, as well as 8 social-first BAU social assets. These went live across Instagram, TikTok and Facebook.