Case StudyHealth Government PR Social Media Brand Corporate & Change Communication

The Doherty Institute Cumming Global Centre for Pandemic Therapeutics

The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.

Industry

Health Government

Services

PR Social Media Brand Corporate & Change Communication

Expertise

After the world was devastated by the COVID-19 pandemic, The Peter Doherty Institute for Infection and Immunity in Melbourne was gifted a history-making $250 million from Canadian philanthropist and businessman, Geoff Cumming, to establish a new global research centre focused on therapeutic discoveries. To date, this is the largest philanthropic donation to bio-medical research in Australia’s history. The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future. Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.

Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.

The announcement made the headlines right across Australia and overseas reaching a very large number of people.

1 press conference with 10 media attendees, including political reporters
6 one-to-one follow-up interviews with general news media
2 live radio shows
250+ pieces of coverage within 24 hours – TV, radio, newspapers
17 million reach
Syndicated nationally and reaching international papers
Covered by all Australian TV networks

Interested? Fill in the form and we’ll make sure the right person connects with you.

We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.

Melbourne
Sydney
Gold Coast
Orange County
Los Angeles
New York City
Auckland
Wellington
Brisbane
Canberra

0422433231 Email Us

HH:MM:SS

Discover

Our Expertise

The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.

Interested? Fill in the form and we’ll make sure the right person connects with you.

Discover

Our Expertise

The Doherty Institute Cumming Global Centre for Pandemic Therapeutics

The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.

Interested? Fill in the form and we’ll make sure the right person connects with you.

Contact Us