Case StudyTechnology Retail Commercial Strategy Digital Experiential

Reebok ‘Try-Ons’ Augmented Reality

Taking the retail experience digital.

Industry

Technology Retail

Services

Commercial Strategy Digital Experiential

Expertise

It’s May 2020, and Reebok are preparing to launch their new training shoe, the Nano X. But in a world where nobody is stepping outside to try on shoes, we needed to build hype and provide access to the shoe once it dropped in this new ‘at-home’ environment. Our strategic brand, commercial and experiential agency, Bastion Experience, helped create an integrated campaign for Reebok across digital channels. This commenced with ‘Reebok eCommunity’ live sessions with key ambassadors and athletes broadcast across Facebook and Instagram, a launch competition to be the first to get access to the shoe, and a cutting edge integration into a virtual try-on mobile app, Wanna Kicks, allowing the audience to try the shoe on from the comfort of their home. The activity allowed for Reebok to build significant hype for the new shoe, and have a sustained presence on a platform which capitalises on the new world of retail, and has enabled the brand to drive innovation and growth of their e-commerce channels.

Interested? Fill in the form and we’ll make sure the right person connects with you.

We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.

Discover

Our Expertise

Reebok ‘Try-Ons’ Augmented Reality

Taking the retail experience digital.

Interested? Fill in the form and we’ll make sure the right person connects with you.

Discover

Our Expertise

Reebok ‘Try-Ons’ Augmented Reality

Taking the retail experience digital.

Interested? Fill in the form and we’ll make sure the right person connects with you.

Contact Us