Five years and 10 million waves later, URBNSURF Melbourne celebrated being the first and best man-made wave park in Australia. 

URBNSURF Melbourne marked the occasion with surfing legend Layne Beachley AO (7 x Women’s World Champion) surfing the 10 millionth wave. Bastion managed the earned strategy, secured ambassadors, developed speaking notes, MC’d the event, assisted with VNR production, and we have one VERY happy CEO! 

Output:  
– Earned coverage across print, online, TV and radio
– Securing and managing opps with Tash Sultana, Dyson Heppell, Luke Egan and Layne Beachley
– 1 x pic opp with Herald Sun featuring former Essendon star, Dyson Turner-Heppell
– 1 x 7 News feature with live interview with Layne Beachley (syndicated across 9 additional seven network channels)
– 1 x 10 News First feature (syndicated across 14 additional ten network channels)
– 2 x live interviews across 3AW and 2GB + 2 x online features
– Total reach of 3.1million