Bastion Experience was tasked with the challenge of developing a dynamic and engaging Valentino activation for the Born in Roma 2025 fragrance, designed to highlight the brand’s distinctive franchise with a localised and immersive approach.
The Valentino Born in Roma fragrance line, which includes both men’s and women’s scents, is defined by its signature colour-blocking aesthetic, which effectively distinguishes the two fragrances and creates a striking visual identity. To bring this concept to life, Bastion Experience created a bold and vibrant installation at Sydney’s Parramatta Shopping Centre, capturing the attention of shoppers and passersby.
The activation was designed to generate excitement and engage consumers through multiple interactive elements, including a fragrance sampling vending machine and various forms of direct engagement. This not only allowed visitors to experience the scents firsthand but also encouraged them to explore the Valentino brand in a meaningful and memorable way, offering a sensory experience that seamlessly blended the brand’s luxury appeal with a locally inspired touch.
