World Plumbing Day is an important annual event for Reece, showcasing their commitment to the plumbing community. They host in-branch activations across Australia and New Zealand, featuring product giveaways, activities, and food. Bastion was tasked with building excitement leading up to the event and capturing live content from over 8 branches across both countries.
Bastion managed content ideation, creation, implementation, community management, paid amplification, and reporting. Paid efforts reached 785k plumbers and tradies, generating 289k social engagements. The event sparked strong community interaction, with over 60 pieces of user-generated content (UGC) shared, tagging the Reece brand across Australia and New Zealand
