Bastion Experience connects people and brands with experiences and emotions.
We create strategic partnerships and brand experiences that real people want to talk about, creating work that excites people and our team.
Our mission is to empower businesses to thrive by delivering actionable insights, enhancing brand equity, and curating exceptional experiences. We possess a deep understanding of what motivates your audience, enabling us to cultivate enduring brand loyalty and engagement. With us, your brand stands strong and distinguished in a competitive landscape.
Our Services
Commercial Strategy
We tackle complex challenges in the sports and entertainment ecosystem, delivering strategic insights and holistic solutions for brands and rights holders.
Strategic Partnerships
Our team identifies and cultivates meaningful relationships that align with our clients' business objectives.
Partnership Management
We leverage our expertise to maximize sponsorship rights and ensure authentic engagement.
Experiential
We create integrated, data-driven experiences that place the consumer at the center, ensuring impactful messages resonate at every touchpoint.
Creative
We bring partnerships and campaigns to life with compelling creative strategies.
Project32
Project32 is a revolutionary athlete development program that goes beyond traditional partnerships. We're bridging the gap between talented Australian athletes and businesses passionate about excellence.
Our Work
News & Views
Our Team
Our People
Rohan Sawyer
Managing Director - Experience
Rohan Sawyer Managing Director - Experience
A leader across the sports and entertainment industry for over a decade. A focus on delivering strategic outcomes while challenging the norm with innovation.
Bridget O’Sullivan
Head of Experiences
Bridget O’Sullivan Head of Experiences
Tom Belson
Head of Partnerships Strategy
Tom Belson Head of Partnerships Strategy
Tom is the Head of Partnerships Strategy at Bastion Experience, where he leads the strategic development and evolution of brand partnerships across the sport and entertainment industry.
He specialises in turning key objectives into clear, actionable strategies, ensuring partnership portfolios are effective and efficient. Tom and his team, support clients across the entire partnership lifecycle using data-led rationale to inform decision-making and drive measurable impact.
Alex O’Shaughnessy
Head of Strategic Partnerships
Alex O’Shaughnessy Head of Strategic Partnerships
Alex O’Shaughnessy is a highly experienced commercial partnerships professional with over 20 years experience across leading agencies, clients, and categories. Known for creating high impact, insight led solutions, Alex excels at bringing brands to life through campaigns that connect across multiple touch points and ecosystems.
With deep expertise spanning ideation, strategy, negotiation, and execution, Alex has built a strong track record of delivering best in market brand experiences. She’s highly skilled in navigating complex stakeholder environments to uncover opportunities that drive meaningful outcomes for clients.
Interested? Fill in the form and we’ll make sure the right person connects with you.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.
