Bastion has announced the rebrand of its digital offering to Bastion CX, with award winning digital agency Catch Design also officially transitioning to Bastion CX. The move marks the next chapter in the evolution of Bastion’s customer experience, technology and digital capabilities across New Zealand, Australia and the United States.

The rebrand reflects more than a new name. It signals a stronger, more integrated proposition for clients, bringing together the expertise of Catch Design with the scale, multidisciplinary capability and global reach of the Bastion Group.

While the brand is evolving, the fundamentals remain unchanged. The same leadership team, specialists, values and ambition that have established Catch as one of New Zealand’s leading digital consultancies will continue to lead the business and report into Tim Den Braber, Group Managing Director CX now with even greater access to Bastion’s integrated capabilities across creative, communications, media, experience, insights and production.

As Bastion’s global digital and customer experience capability, Bastion CX will continue to deliver end-to-end digital transformation, product design, customer experience, platforms and technology solutions, helping modern marketers solve increasingly complex business challenges through integrated thinking.

The move comes as organisations navigate a rapidly changing digital landscape, where advances in artificial intelligence, agentic technologies and evolving customer interfaces are fundamentally reshaping how brands connect with people.

Bastion CX is investing in the future of customer experience through SmartTech, its integrated capability spanning advisory, analytics, automation and activation. By combining leading technology with exceptional human expertise, SmartTech helps organisations make smarter decisions, unlock deeper customer insights, streamline operations and deliver connected experiences that create lasting business impact.

Operating as part of Bastion’s ecosystem, Bastion CX led by Tim Den Braber globally will leverage expertise from across the Group to build connected experiences that span every customer touchpoint, delivering integrated solutions built for the modern marketer.

Cheuk Chiang, Group CEO of Bastion, said the rebrand represents an exciting milestone for both the business and its clients.

“Bastion CX represents the next evolution of our digital offering. Catch has built an exceptional reputation through its people, thinking and delivery, and bringing that capability under the Bastion brand creates even greater opportunities for our clients and our people.”

“Technology is changing faster than ever. Artificial intelligence, new interfaces and the way people interact with brands are fundamentally reshaping customer expectations. Bastion CX positions us at the forefront of that change, combining world-class technology expertise with the power of an integrated marketing and communications ecosystem.”

Catch Design Founder and CEO, Hamish Stevenson, who moves into the role, Managing Partner of Bastion CX, commented that while it’s a change of a name, the rest of the business remains.

“The name may be changing, but the people, values and ambition remain exactly the same. Together, we’re building an end-to-end customer experience capability that helps brands, organisations and people navigate change from a position of strength.”

Looking ahead, Bastion CX will continue to invest in the technologies, talent and partnerships shaping the future of customer experience, helping clients harness emerging capabilities including AI, automation and intelligent digital ecosystems to drive meaningful business outcomes.

Website now live: www.bastioncx.com