Is Singles Day the new Black Friday?

In recent years Black Friday has become the Holy Grail of shopping holidays, beating out Boxing Day in many markets. But in Asian circles it’s Singles Day where the best deals are made and where brands can reap some of their biggest profits.

NewsLuxury Retail Cross Cultural Marketing
NewsLuxury Retail Cross Cultural Marketing

Is Singles Day the new Black Friday?

In recent years Black Friday has become the Holy Grail of shopping holidays, beating out Boxing Day in many markets. But in Asian circles it’s Singles Day where the best deals are made and where brands can reap some of their biggest profits.

1 February 2022

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